MBA COURSE (Full-time)

FIRST YEAR

SEMESTER - I

CP - 101 - PERSPECTIVES OF MANAGEMENT

CP - 102 - Quantitative Techniques for Management

CP - 103 - Management Economics

CP - 104 - Indian Business Environment

CP - 105 - Managerial Skill |Development

CP - 106 - ACCOUNTING FOR MANAGERS

CP - 107 - INTERNATIONAL BUSINESS ENVIRONMENT

 

SEMESTER - II

CP - 201 - ORGANISATIONAL BEHAVIOUR

CP - 202 - Human Resource Management

CP - 203 - Financial Management

CP - 204 - Marketing Management

CP - 205 - Production and Opertations Management

CP - 206 - Research Methodology for Management

CP - 207 - Computers and Management Information Systems

SECOND YEAR SEMESTER - III CP - 301 -CP - 302 - FM 3-1 :BUSINESS POLICY AND STRATEGIC MANAGEMENT STRATEGIC FINANCIAL MANAGEMENT

FM 3-2 : FINANCILA MARKETS, INSTITUTIONS AND DERIVATIVES

HR 3-1 : INDUSTRIAL RELATIONS

HR 3-2 : LABOUR LEGISLATION

MM 3-2: MANAGEMENT OF ADVERTISING

MM3 - 1: CONSUMER BEHAVIOR AND CUSTOMER RELATIONSHIP MANAGEMENT

CP - 302 OPERATIONS RESEARCH

 

SEMESTER - IV

CP - 401: ENTREPRENEURSHIP DEVELOPMENTFM4.1 : SECURITY ANALYSIS AND PORTFOLIO MANAGEMENTHR - I : HUMAN RESOURCE PLANNING AND COMPENSATION MANAGEMENT MM 4 - 1 SALES AND DISTRIBUTION MANAGEMENT

Extra

IT -1: ELECTRONIC COMMERCEIT 4-3: ENTERPRISE RESOURCE PLANNING

IB 3-1 : EXPORT-IMPORT MANAGEMENT
IB 3 -2 : EXPORT - IMPORT PROCEDURES AND DOCUMENTATION
IB 4 - 1 : GLOBAL MARKETING RESOURCEIB 4 - 3 : INTERNATIONAL TRADE LOGISTICSIT 4-3: ENTERPRISE RESOURCE PLANNING
I 3 - 2: RELATIONAL DATABASE MANAGEMENT SYSTEMSIT 4-2: SECURITY AND CONTROL INFORMATION SYSTEM

UT 3-1: SYSTEM ANALYSIS AND DESIGN

TM4.1 : TRAFFIC SAFETY MANAGEMENT

TM4.2 : TRANSPORT MANAGEMENT

TM4-3 : URBAN TRANSPORTATION

TM 3-1: TRANSPORT POLICY AND PLANNING

TM 3-2 : TRANSPORT SYSTEMS


Dual Specialization :

Two Papers from the First Specialization
Two Papers from the Second Specialization
 


Dual Specialization :

Three Papers from the First Specialization
Three Papers from the Second Specialization

PROJECT REPORT
VIVA-VOCE


Note : Four Instruction hours per week per subject in all the semesters.


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  CP - 101 : PERSPECTIVES OF MANAGEMENT

OBJECTIVES:

The objective of this paper is to familiarize the students with basic management concepts and behavioral process in the organization.

UNIT-I

Management-Definition, scope and importance- Principles of Management - Functions of Management-Evolution of Management Thought-Classical and Neo-Classical theories of Management-International Management Styles-American Vs Japanese Styles of Management-Social responsibility of Management.(Cases to be discussed)

UNIT-II

Planning-Nature, Purpose, types and steps in planning-planning premises and forecasting-Management by Objectives-Process of decision making-Decision Tree analysis.(Cases to be discussed)

UNIT-III

Organising-Priniciples of Organisation-Departmentation-span of control-Delegation and Decentralisation.(Cases to be discussed)

UNIT-IV

Organisational Structure-Meaning and Importance Types of Organisational structures-Functional Structure, Divisional structure, Matrix/Project Structure.(Cases to be discussed)

UNIT-V

Directing-Fundamentals of Directing Leadership Theories & Styles-Principles of Control-Process and Techniques.(Cases to be discussed)

Suggested Readings :

1. Hoinz Weihrich and Harold Hoontz, Essentials of Management- Mc Graw Hill
2. Stephen Robbins and Mry Coulter, Management, 7th Edition, Prentice Hall
3. Heinz Weihrich and Harold Koontz, Management, A Global Perspective-McGraw Hill
4. Stephen P.Robbins and David A, Decenzo, Fundamentals of Management 3rd edition Prentice Hall of India.
5. James. A.F. Stoner, R.Edward Freman and Daniel R.Gilbert,jr., Management, Prentice Hall of India.
6. Louis, A.Allen, management and organization - McGraw Hill International Stephen P.Robbin, Oragnisational Behaviour-9th edition by pearson Education.
7. Paul Hessey, Kermeth.B. Blanchard and Dewey. E.Johnson, Management of Organisational Behaviour, Leading Human Resources, 8th edition, Pearson Education.
8. Sherlekar & Sherlekar, Principles and Practice of Management.




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CP - 102 : QUANTATIVE TECHNIQUES FOR MANAGEMENT

OBJECTIVE:


The main objective of this course is to make the students familiar with the statistical and
Mathematical techniques and their applications in business decision making.

UNIT I :
Functions - Linear , Quadratic , logarthmic and exponential functions - permutations and
Combinations - matrices - solving system of equations with matrix methods - Differentiation and
Integration of simple functions and their applications.

UNIT II :
Measures of central tendency - measures of dispersion - simple correlation and regresion
Analysis- Estimation model and testing for uts validity- Interpretation of R-square value.

UNIT III :
Concept of probability- probability rules- joint and marginal probability- Baye's theorem-
Probability distributions - binomial ,poisson,normal and exponential probability distributions.

UNIT IV :
Sampling and Sampling distributions- Estimation - point and interval estimates of averages and
Proportions of small and large samples - concepts of testing hypothesis - one sample test for testing mean and proportion of large and small samples.

UNIT V :
Tests of two samples - tests of difference between mean and proportions of small and large
Samples- Chi-square test of independence and goodness of fit analysis of variance.

SUGGESTED READINGS :
1. Levin and Rubin , statistics for management , prentice hall of India.
2. Levin,Krehniel and Berenson , Business statistics : A first course , pearson
Education Asia.
3. K.V.Sivayya and K. Satya Rao, Business Mathematics.
4. Zameeruddin, Khanna and Bhambri, "Business Mathematics, Vikas Publishing
House.
5. Shenoy, sarma and srivatsava, Quantative Techniques for management , New
Age(International) Pvt. Ltd.
6. Amir D.Aezel & Sounderpandian , Business statistics, Tata McGrawHill ,2002
7. C.R. Kothari, Quantitative Techniques, Vikas Publishers.
8. Anand Sharma , Quantative Techniques for decision Marking , Himalaya
Publishers , Mumbai.


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CP - 103 : MANAGEMENT ECONOMICS

OBJECTIVE :

The Objective of this course is to acquaint the participants with concepts and techniques used in Micro-Economic Theory and to enable them to apply this knowledge in Decision Making.

UNIT-I

Managerial Economics-Definitions, Nature and Scope: Responsibilities of a Managerial Economist: Theory of Demand-Elasticity of Demand-types of Elasticity of Demand and their managerial uses: Demand forecasting-Methods for existing and new product-Criteria for God Forecasting method, Cases in Demand Forecasting.

UNIT-II

Production Analysis-production function-Law of variable proportions, isoquants, Isocost curves, Least cost combination-Cob-Douglas production Function-Returns to scale-Economies of Large Scale production.

UNIT-III

Profit-Measurement of Profit: Profit Maximisation Vs Wealth Maximisation: Economic Optimisation: Cost concepts-Cost_Output Relationship-Shot run and Long run-cost function, Cases in Economic Optimisation.

UNIT-IV

Market Structure-price and output determination under perfect6 competition, monopolistic competition, monopoly-Pure and discriminating: duopoly and oligopoly, Methods of pricing-Cost Driven pricing methods-Cost Plus: marginal cost, Differential pricing.

Suggested Readings :

1. Managerial Economics, Joel Dean, Prentice Hall
2. Managerial Economics, Mote & Paul, Tata McGraw Hill
3. Macro Economics, Theory & Applications, Gupta Tata McGraw Hill
4. Macro Economic, ML.Seth
5. Managerial Economics, 4th ed., Peterson & Lewis, Prentice Hall of India
6. Managerial Economics, Theory and Application, M.L.Trivedi,Tata McGraw Hill
7. Macro Economics, Theory and Policy, D.N. Dwivedi, Tata McGraw Hill
8. Managerial Economics, Theory and Application, D.M. Mithani, Himalaya Pub Hou
9. Managerial Economics, P.L.Mehta, S.Chand & Co., New Delhi
10. Managerial Economics, Varshney & maheswan, S.Chand & Co., New Delhi




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CP - 104 : INDIAN BUSINESS ENVIRONMENT

UNIT-I

Business Environment-Definition-Factors influencing business environment-Socio cultural, Legal, economic, Political, technological, charges in other countries and their impact on Indian business, Economic systems.

UNIT-II

Structure of Indian economy Agriculture, industry and services, Balanced regional development, Industrial policy resolutions and statements with special reference 1956, a980, 1991 and after, Financial markets- money and capital market institutions-SEBI.

UNIT-III

Public Enterprise: Role in the post, present and future, Privatisation, Disinvestments, competition Law; Small scale industry importance, growth, problems, sickness, remedies.

UNIT-IV

Multinational companies-Role and importance, Foreign collaborations-their importance, FEMA and its implications, implications of populations explosion.

UNIT-V

EXIM Policy, export oriented units-incentives, special Economic Zones, Export promotion and Financing agencies-Export Promotion Councils, EXIM bank of India.

Reference Books:

Indian Industrial Economy - K.V.Sivayya & V.B.M.Das
Indian Economy _ Datt and sundaram - S.Chand & co.
Essentials of Business Environment - K.Aswatha, Himalaya Publications
Indian Economy - Mishra & Puri, Himalaya Publications
Business Environment and Policy, Francis Cherunilam.
Latest Economic Survey
Journals:

Business India, Business World

Newspapers:

Busines Line, Economic Times.




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CP - 105 : MANAGERIAL SKILL DEVELOPMENT

OBJECTIVE:

The course is aimed at equipping the students with the necessary techniques and
Skills of communication to inform others, inspire them the enlist their activity and
Willing cooperation in the performance of their jobs.

UNIT I:
Role of Communication in Business - Objectives of Communications - The process of
Human Communication - Media of communication , written communication - Oral
Communication - Face to face communication - visual communication - Audio visual
Communication- Silence. Developing listening skills - Improving non verbal
Communication skills - Understanding cultural effects on communication.

UNIT II:
Managing organization communication - Foraml communication - Informal
Communication - Intra and inter personal communication - Models for Inter personal
Communication - Excahnge Theory , Johar Window and transactional analysis.

UNIT III:
Managing motivation to influence interpersonal communication - Inter personal
Perception- Role of Emotion in Inter personal communication - communication styles
- Barriers of communication - Gateways to effective interpersonal communication.

UNIT IV:
Business writing skills - Siginificance of business correspondence, essentials of
Effective business correspodence , Business letter - Structure and forms. Oral
Presentations - meetings ,telephone communication - use of technology in business
Communication , E-mail messages.

UNIT V:
Report writing - meaning and significance ; Structure of Reports ; Negative Persuasive
And special reporting ; Informal reports - proposals ; formal reports ; organization of
Press report.

SUGGESTED READINGS:
1. McGrath , Basic Managerial Skills for All, 5th ed., Prentice Hall of India.
2. Kaul , effective Business communication , prentice hall of India.
3. Jerry c. Wofford, Edwin A. Gerloff and Robert C. Cummins , organizational
Communication - The Key stone to managerial effectiveness.
4. Lesikar, Pettit and Flatley : Lesikar's Business Communication Today, Pearson
Education.
5. Bovee, Thill and Schatzman : Business Communication Today: Pearson
Education.
6. Patricia Hayes Andrews and Richard T. Herschel : organizational
Communication - Empowerment in a technological society.
7. Mary Ellen Guffey : Esssentials of Business communication
8. Thomas A. Haris : I'm O.K. - You're O.K.
9. Stephen R. Covey : The Seven Habits of highly effective people.
10. Murphy , Herta A, and peck charles E: Effective business communication.
11. Anthony Robins : Unlimited Power.
12. Rajendra Pal & J.S. Korlahalli : Essentials of Business communication.
13. Urmila Rai & S.M. Rai, Business communication , Himalaya Publishers, Mumbai.





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CP -106 : ACCOUNTING FOR MANAGERS

UNIT-I

Accounting Framework: Accounting and its Functions- Accounting Concepts- GAAP - Distinction between Financial, Cost and Management Accounting - Role of Accountant is modem organization.

UNIT-II

Understanding Accounting Cycle: Journalising Procedure - Ledger posting - Preperation of Trial Balance - Trading, Profit & Loss a/c and Balance sheet.

UNIT-III

Analysis of financial Statements: Contruction and Analysis of Funds Flow & Cash Flow-Ratio Analysis and common size statements.

UNIT-IV

Cost Management: Understanding and classifying costs preparations of cost statement - Absorption and Marginal costing - C-V-P Analysis and Decision Situations variance Analysis.

UNIT-V

Financial Control: Budgeting and Budgeting control- Flexible budgets- Performance Budgeting and Zero based budgeting.

 



  CP - 107 :INTERNATIONAL BUSINESS ENVIRONMENT

OBJECTIVE:
The primary objective of this course is to acquaint the students to emerging
Global trends to business environment.

UNIT I :
International Business : Significance, Free Trade Vs Protection emerging
Trends, World trade and foreign investments patterns ;WTO and Regional
Blocks.

UNIT II :
Balance of Payment: concept, disequilibrium in BOP , structural , cyclical and
Monetary disequilibrium methods of correction : Trade barriers and Trade
Strategy.

UNIT III :
World Financial Environment : Foreign exchange market mechanism , exchange
Rate determination , Euro currency, International banks.

UNIT IV :
Globalisation : country evaluation and selection ; export management ,
Licensing , joint ventures ;global competion , export promotion zones, Special
Economic Zones.

UNIT V :
International liquidity : problems of liquidity ; role of IMF and IBRD in
Managing international liquidity problems.

SUGGESTED READINGS :
1. Sundaram & Black, International Businass Environment, The Text and Cases,
Prentice Hall of India.
2. Taggart and McDermott, The Essence of International Business, Prentice Hall
Of India.
3. J.V.Prabhakara rao and A.V.Ranaganadhachary , International Business.
4. Alworth , Julian S. The Finance , investment and Taxation Decision of
Multinationals, London, Basil Blackwell, 1988.
5. Bhall V.K. and S.Sivaramu , International Business Environment and
Business, New Delhi, Anmol , 1995.
6. Bhall V.K. International economy , Liberalisation process , New Delhi , Anmol ,
1993.
7. Daniel John D and Rdebangh , Lee H. International Business ,5th ed., NewYork,
Addision Wesley, 1989.
8. Eiterman , D.K. and Stopnehill, Al, Multinational Business Finance, New York,
Addision Wesley , 1986.
9. Johnston, R.B. The Economics of the Euromarket : History , Theory and
Practice , New York, Macmillan ,1983.
10. Parks, Yoon and Zwick, Jack International Banking in theory and practice,
New York , Addision Wesley,1985.


 





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CP  - 201 : ORGANISATIONAL BEHAVIOUR

Objective:
The objective of this paper is to familiarize the student with basic management concepts and behavioural process in the organization.

UNIT-I

Organisational Behaviour - Meaning, Scope and Significance - OB Models - Individual Characteristics, personality, values, attitudes, Learning and perception.

UNIT-II

Group formation, Group Dynamics, Group conflicts - Resolving conflicts - Motivation - Theories or Motivation - MASHOW - HERZBERG - ELION MAYOVEROOMS.

UNIT-III

Organisational culture - concepts & significance - factors influencing culture - Organisational Effectiveness, concept and measurement of organizational Efectiveness.

UNIT-IV

Organisational change - causes, planned change process - Resistance to change - management of change.

UNIT-V

Organisational Development - need and importance, Structural interventions, tasks - Technology interventions and people focused interventions Relevant.(Cases to be discussed)

Suggested Readings:

1. Luthans, F. Organisational Behaviour, 7th edition, Tata McGraw Hill
2. Robbins, S.P. Organisational Behaviour, 7th edition Pearson Asia
3. Keith Davis, Human Behaviour at work.




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CP - 202 : HUMAN RESOURCE MANAGEMENT

UNIT I:
HR Role and functions : concept and siginificance of HR , changing role of HR
Managers - HR functions and Global Environment.

UNIT II:
HR Planning and Recruitment : Planning process - planning at different levels-
Job analysis - Recruitment and selection processes - Restructuring Strategies-
VRS.

UNIT III:
Wage and salary administration : principles methods fixation of wages and
Incentive systems- Job evaluation - Fringe benefits and services - Employee
Welfare.

UNIT IV:
Training and development : need for skill upgradation - Assessment of training
Needs - Retraining and Redevelopment methods and techniques of training
Employees and executives - performance appraisal systems.

UNIT V:
Industrial Relations : Factors influencing industial relations - State
Interventions and Legal Framework - Role of trade unions - Collective
Bargaining - Workers participation in management.


SUGGESTED READINGS:
1. Decenzo & Robbins , personnel / Human Resource management , 3rd ed., John Wiley & sons (pvt.) Ltd.
2. Anne-Wil Harzing &Joris Van Ruvoss eveldt (eds.), International Human Resource Management - Sage Publications , New Delhi.
3. Biswajeet Patnayak , Human Resource Management , PHI , New Delhi.
4. Luis R. Gomez, Mejia , Balkin and cardy , managing Human resources- PHI, New Delhi.
5. Rudrabasavaraj , Dynamics of personnel Admn. Himalaya Publishing House , Mumbai.
6. Rao , T:V. HRD Audit , Response Books, NewDelhi.
7. Venkat Ratnam C.S. & Srivatsava , B.K. Personnel / Human resource Management , Tata Mc Graw Hill , New Delhi.
8. Monappa Arun & Mirzas Saiyadin , personnel management , Tata McGraw Hill , New Delhi.
9. Gary Dessler, Human Resource Management -(8th ed.,) pearson Education , Delhi.
10. P. Subbarao, Essentials of Human Resource Management & Industrial Relations , Himalaya Publishers, Mumbai.
11. Ian Beardwell, Len Holden , Human Resource Management - A Contemporary perspective , Macmillan India Ltd.,




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CP-203 : FINANCIAL MANAGEMENT

UNIT I:
Nature, scope and objective of Financial Management ,evaluation of Financial Management - Finance Function - Financial Environment in India - Financial
Planning, Forecasting and analysis - Planning and Forecasting of short term and long
Term funds - Funds flow analysis - Cash flow analysis.

UNIT II:
Financing Decision : Sources of Funds - Relative merits and demerits, Capital
Structure - Theories of capital structure - Factors affecting capital structure-
Financing decision in practice- Leverage- Operating, Financial and combined
Leverage - Cost of capital - Costs of individual components of capital - Weighted
Average cost of capital.

UNIT III:
Financing Decision : Nature and significance of Investment Decision - Estimation of
Cash flows - Capital Budgeting Process - tecn iques of investment appraisal: Pay
Back period ; Accounting rate of return, Time value of Money - DCF techniques- Net
Present value, profitability Index and Internal Rate of Return - Investment Appraisal
Practices in Indian companies.

UNIT IV:
Working Capital Decision : Meaning -Classification and significance of working capital
- financing of working capital - Component of working capital , cash, Short-term marketable securities - Accounts Receivables and Inventory - Management of A/p &
ST Borrowings.

UNIT V:
Dividend Decision : Meaning and significance - theories of Dividend - Determinates of Dividend - Dividend policy - Dividend policies in practice- Legal aspects of Dividends
- Bonus shares - Stock splits.


SUGGESTED READINGS:
1. Van Horne, Financial management and policy , 12th ed., Prentice hall of India.
2. Van Horne &Wachowicz, Jr. Fundamentals of Financial management , 11th ed,,Prentice hall of India.
3. Prasanna Chandra , Financial Managemnet :Theory and practice.
4. I.M. Pandey, Finacial management : vikas publishers.
5. Richard A. Bresley , principles of corporate finance.
6. I.M. pandey , Ramesh Bhatt , Cases in Financial Management.
7. Hrishikes Bhattacharya , working capital management : Prentice hall of India.
8. Foster , Financial Statement Analysis - Pearson Education Publishers.
9. Vishwanath S.R. Corporate Finance (Theory and Practice) , Response Books.
10. Satish B. Mathur, Working capital management & control , New Age International.




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CP- 204 : MARKETING MANAGEMENT

OBJECTIVE:
The objective of this course is to develop an understanding of the concepts strategies
and issues involved in marketing.

UNIT-1:
Importance and scope of marketing - Marketing concepts - Company orientation
towards market place - Building customer satisfaction and value - customer retention
- consumer profitability - Emerging dimensions of marketing in India.

UNIT-II:
The marketing process - The marketing mix - Marketing Information system -
marketing research - Analysing Macro and Micro marketing environment - Consumer
behaviour - Competition Analysis and Strategies - market segmentation and targeting.

UNIT-III:
Product planning and strategies - New product development process and challenges -
product positioning - product differentiation and product life cycle - Branding and
packaging strategies.

UNIT IV:
Price strategies and programs - Setting and adapting price - initiating and responding
To price changes, Designing marketing channels and managing value networks -
Channel management and channel dynamics.

UNIT V:
Managing integrated marketing communications - Developing effective communication
And promotional mix ; Managing, advertising, personal selling , sales promotion, public
Relations and direct marketing.


SUGGESTED READINGS:
1. Philip Kotler, Marketing Management, Pearson Education ,Asia.
2. W.J. Stanton ; Michael J. Etzel & Bruce J. Walker : Fundamentals of Marketing , McGraw Hill nternational.
3. Rajan Saxena : Marketing Management , Tata McGraw Publishing Company
4. Ramaswamy V.S. & Namakumari S. : Marketing Management : Global Perspective - Indian Context Macmillan.
5. Joseph P. Giltinon, Gordon W. Paul, Thomas J. Madden , Marketing Management strategies and programs.
6. Kotler , Marketing Management , 11th ed., Prentice Hall of India.
7. Srinivasan , Case studies in Marketing Management , Prentice Hall of India.
8. Neelamegham , Marketing Management , Vikas Publishers.
9. Czinkota, Marketing Management , Vikas Publishers.
10. B.K. - Chatterjee, Marketing Management ( A Finanace Emphasis) - Jaico Publishing House.
11. Manoj Kumar Sarkar, Marketing Managementm Crust Publishing House.
12. Douglas J. Dailrymple , Leonard J. Parsons, Marketing Management ,text, and Cases, John Wiley & Sona (Asia ) Pvt. Ltd.



                                                                                             


CP- 205 :  PRODUCTION AND OPERATIONS MANAGEMENT

Objective:

The course is designed to acquaint the students with decision making in planning scheduling and control of production and operation functions in both manufacturing and services; Productivity improvement in operations through layout engineering and quality management etc; Effective and efficient flow, replenishment and control of materials with reference to both manufacturing and services organizations.

UNIT-I:

Introduction: Nature and scope of production and operations management Historical
Evolution - Types of manufacturing systems - Differences between manufacturing and service operations- Role of production and operations manger.

UNIT-II:

Production planning and Control: Stages in PPC - Grant chart -PPC in Mass, Batch, and job order manufacturing - Aggregate Planning- Maintenance Management- Industrial safety.

UNIT-III:

Plant location: Facility location and layout planning- Types of layouts- Material handling equipments- Material handling principles- Models used in layout designs.

UNIT-IV:

Productivity : Factors, Affecting Productivity - Job Design- Process Flow charts-
Methods Study- Work Measurement- Engineering and Behavioural Approaches.

UNIT-V:
Material Management - Costs Associated with Inventory - Economic order Quantity- ABC Analysis - Materials Requirement Planning- Just in-time Production. Total Quality Management - Acceptance Sampling - Control Charts - Quality Circle - Zero Defects Programmes - ISO 9000 - Application of Computer in Production and Operations.

SUGGESTED READINGS :

1. Adam, E.E & Ebert ; R.J. Production and Operations Management , 6th Ed., New Delhi, Prentice Hall-of India, 1995.
2. Amrine Harold T,etc. Manufacturing Organization and Management Englewood Cliffs, New Jersey, Prentice Hall Inc., 1993.
3. Buffa, E.S Modern production Management , New York, John Wiley, 1987.
4. Chary, E.S Modern Production and Operations Management, New Delhi , Tata Mc Graw Hill, 1989.
5. Dobler, Donald W and Lee, Lamar, Purchasing and Materials Management, New York, Mc Graw Hill, 1984.
6. Dilworth, James B. Operations Management: Design, Planning and Control for Manufacturing and Services, Singapore, Mc Graw Hill, 1992.
7. Moore, F.G and Hendrick, T.E. Production/ Operations Management, Homewood Tllinsois, Richard D. Irwin, 1992.
8. Panner Selvem, Production and operations Management - Prentice Hall of India.
9. Chunnawala, Production &I Operation Management, Himalaya Publishers, Mumbai
10. Manoj Kumar Sarkar, Production Management , Jaico Publishing House.
11. P. Rama Murthy, Production and Operations, Management, New Age International.



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CP- 206 :  RESEARCH MEHODOLOGY FOR MANAGEMENT

OBJECTIVE:
To equip the students with the basic understanding of research methodology and to provide insight into the application of modern analytical tools and techniques for the purpose of management decision making.

UNIT-I

Meaning and importance of research - Process of research - types of research - Defining research problem- Formulation of Hypothesis - testing of Hypothesis.

UNIT-II

Research Design - exploratory research - descriptive research - casual research - sampling and sampling design - sampling techniques - simple random sampling - stratified sampling - systematic sampling - cluster sampling - multi stage sampling.

UNIT-III
Non-profitability sampling- convenience sampling - judgement sampling- quota sampling- data collection- primary and secondary data - construction of questionnaire - editing, coding and classification of dat - tables and graphic pesentation.

UNIT-IV
Measurement and scaling - nominal scale - ordinal scale - interval scale - ratio scale - Guttman sacle - Liketr svale - Sematic differential - Non - parametric tests - Kolmogrov - smirn of test - runs test for ramdomness - sign test - median test.

UNIT-V

Data analysis - Nulti variate analysis - multiple regression analysis - concepts and applications of discriminat analysis and factor analysis - preparation and presentation of research report.

SUGGESTED READINGS:

1. C.R. Kothari, Reasearch Methodology, New Age International.
2. Maresh K.Malhotra, Marketing Research, Pearson Education Asia, 2001.
3. Green, Donald &Tull, Research for Marketing decisions, Prentice Hall of India.
4. Brown, Marketing Research : A structure for Decision making, Addison, Wesley Publishing Company.
5. Seigel and Castlian, Non - parametric Staticstics for Behavioural sciences McGraw Hill Book company,N.Y.
6. Green Tull & Album, Research for Marketing Decisions, 5th ed., Prentice Hall of India.
7. Sarma, Statistics Made Simple- Do it Your self on Pc, Prentice Hall of India.



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CP- 206 :  RESEARCH MEHODOLOGY FOR MANAGEMENT

OBJECTIVE:
To equip the students with the basic understanding of research methodology and to provide insight into the application of modern analytical tools and techniques for the purpose of management decision making.

UNIT-I

Meaning and importance of research - Process of research - types of research - Defining research problem- Formulation of Hypothesis - testing of Hypothesis.

UNIT-II

Research Design - exploratory research - descriptive research - casual research - sampling and sampling design - sampling techniques - simple random sampling - stratified sampling - systematic sampling - cluster sampling - multi stage sampling.

UNIT-III
Non-profitability sampling- convenience sampling - judgement sampling- quota sampling- data collection- primary and secondary data - construction of questionnaire - editing, coding and classification of dat - tables and graphic pesentation.

UNIT-IV
Measurement and scaling - nominal scale - ordinal scale - interval scale - ratio scale - Guttman sacle - Liketr svale - Sematic differential - Non - parametric tests - Kolmogrov - smirn of test - runs test for ramdomness - sign test - median test.

UNIT-V

Data analysis - Nulti variate analysis - multiple regression analysis - concepts and applications of discriminat analysis and factor analysis - preparation and presentation of research report.

SUGGESTED READINGS:

1. C.R. Kothari, Reasearch Methodology, New Age International.
2. Maresh K.Malhotra, Marketing Research, Pearson Education Asia, 2001.
3. Green, Donald &Tull, Research for Marketing decisions, Prentice Hall of India.
4. Brown, Marketing Research : A structure for Decision making, Addison, Wesley Publishing Company.
5. Seigel and Castlian, Non - parametric Staticstics for Behavioural sciences McGraw Hill Book company,N.Y.
6. Green Tull & Album, Research for Marketing Decisions, 5th ed., Prentice Hall of India.
7. Sarma, Statistics Made Simple- Do it Your self on Pc, Prentice Hall of India.



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CP- 207 :  Management Information Systems

Objective

Unit - I

BASICS OF MIS: Concept of systems, systems control - types of systems - concept and definitions of MIS - Role of information systems in organization - Impact of MIS - Computer-based information - systems - integrated information systems, Management information systems, Decision support systems - Organization functions sub systems - Activity sub systems - Conceptual structure of MIS.

Unit - II

Decision Making: Information - types of information - attributes of information - Decision making process - Herbert Simon's model and information requirements - Structureed and unstructured decision making - Methods of deciding alternatives - optimization techniques, pay off analysis - decision tree analysis systems.

UNIT - III

Information Technology for information Systems: Computer architecture - role of peripherals - Computer software - system software and applications - Software - Types of operating systems - Batch processing, multiprogramming and time sharing systems - Network of Computer - LAN and WAN

Unit - IV

Database Management: need for integrated database - Database management systems - Components of DBMS - introduction to database models - Hierarchical database model - Conceptual design and physical design of database - distributed database environment.

Unit - V
System analysis and design: Need for systems analysis - Systems analysis of the existing systems - systems analysis of a new requirement - Structured Systems Analysis and Design (SSAD)

Functional Information Systems: Marketing Information systems - Manufacturing Information Systems - Financial Resource Information systems.




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MBA II - SEMESTER III
CP- 301 : 
BUSINESS LAWS

OBJECTIVE:

The Course is designed to assist the students in understanding basic laws affecting the operations of a business enterprise.

Unit - I

Meaning and significance of Law; Importance and sources of commercial Law; The Indian contract Act. 1872:- Nature of the act and classification of Contracts; Essentials of a valid contract - offer and acceptance, capacity consideration, free consent, legality of object, performance of contract, Discharge of a contract, Breech and Remedies of a contract; Quasi contracts.

Unit - II

The Sale of goods Act. 1930 - Meaning and essential elements of contract sale: Distinction between sale and Agreement to sell; Conditions and Warranties; Performance of contract of sale; Transfer of Ownership; Rights of an unpaid seller.
The consumer protection Act. 1986: Meaning of consumer, Service, Goods, Deficiency, Defect, Unfair Trade Practices, Consumer Dispute, Commission; Consumer Rights; Machinery for Redressal of consumer grievances.

Unit - III

Law of Insurance:- Essentials and kinds of Policies of Life Insurance; Essential and kinds of Polocies of fire Insurance; Essentials and kinds of Policies of Marine Insurance.

Unit - IV

The Negotiable Instruments Act. 1881:- Characteristics of Negotiable Instruments; Parties to a Negotiable Instruments; Endorsement; Presentation of Negotiable Instruments; Discharge of Negotiable Instruments.

The Indian Partnership Act. 1932: Meaning and Essential Partnership; Registration and Tests of Partnership; Duties and Rights of Partners; Dissolution of partnership firm.

Unit - V

The Companies Act. 1956 - Nature and types of companies; Formation; Memorandum of Association; Articles of Association; kinds of shares; Duties of Directors; Winding up.

Suggests Books:

1. Avtar Singh, Company law, 11th Edition, Lucknow, Eastern, 1996
2. N.D.Kapoor, Commercial law, Suitanchand & Sons, New Delhi.
3. Tulsian Business law, Tata McGraw Hill, New Delhi.
4. SN Maheswari, Suned Maheswari, Commercial laws, Mayoor Paper Backs, NOIDA -
5. M.C. Kuchal Business laws, Vikas Publishers.
6. S.S.Guishan, G.K.Kapoor, Business law, New age International.

 

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MBA II - SEMESTER III
CP- 302 :  BUSINESS POLICY AND STRATEGIC MANAGEMENT

Unit - I
Business Policy and Strategic Management - Growing significance, challenges, company vision, mission, objectives: functional policies: Process of Strategic Management, Importence of Strategic Management

Unit - II

Environmental analysis: General environment analysis, Industry analysis, internal analysis, Techniques of environmental analysis, value chain, Porter's competitive strategies.

Unit - III

Strategic Formulation: Generic strategies, strategy variation: models for strategic choice: major issues in strategy implementation - Structural, functional Leadership implementation: Resource Allocation and Change implementation.

Unit - IV

Financial strategies - HR - Strategies - Marketing strategies - TQP and TQP.


 

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MBA II - SEMESTER III
FM 3-1 : STRATEGIC FINANCIAL MANAGEMENT

UNIT-I

Financial Management and Strategy Formulation - Financial Strategy for Capital Structure - Financing Options and Value of the Firm - Management of Corporate Debt.

UNIT-II

Investment6 Strategy - Techniques of Investments Appraisal under Risk and Uncertainty - Risk Adjusted Net Present value - Risk Adjusted Internal Rate of Return - Capital Rationing - Decision Time Approach for Investment Decisions - Evaluation of lease Vs Borrowing Decision.

UNIT-III

Merger Strategy - Theories of Merges - Horizontal and Conglomerate Mergers - Merger Procedure - Valuation of Firm - Financial Impact of Merger - Merge and Dilution effect.

UNIT-IV

Takeover Strategy - Types of Takeovers - Negotiated and Hostile Bids - Takeover Procedute - Takeover Defenses - Strategic reaction of Targets - Financila Defensive Measures - " Coercive " Offers and Defenses - Poison Pill Defense - Takeover Regualtions.

UNIT-V

Distress Restrulkcturings Strategy - Causes of Corporate failure and turnaround strategies - Voluntary liquidation or Sell Offs- Spin Offs - Leveraged Buyouts - Disinvestment Strategy with special reference to publish Sector Enterprices in India.

SUGGESTED READINGS :

1. JC VanHorn, Financial Management and Plicy.
2. Prasanna Chandra, Financial Management Theory and Practice.
3. VK Bhalla, Financial Management.
4. My Khan and Jain, Financial Management.
5. PN Khandawalla , Corporate Turnarounds.
6. JF Weston, KS chung and SE Hoag, Megers, Restructuring and Corporate Control.
7. Weston etc., al, Mergers, Restructuring and Corporate Control, Prentice Hall of India.
8. Mashal and Bansal, Financial Engineering : A Guide to Financial Innovation, Prentice Hall of India.
9. Jakotia, Strategic Financial Management, Vikas Publishers.

 

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MBA II - SEMESTER III
FM 3-2 : FINANCILA MARKETS, INSTITUTIONS AND DERIVATIVES

UNIT-I

Structure of Financial System - Financial system and Ecomomic Development - Economic Growth and capital formation - Problems of capital Formation in kybderdevekioed countries - Financial institutions and Economic Development - Role of All India and State Level Finacial Institutions such as IFIC,IDBI,SFC.

UNIT-II

Markets - Money and capital market - components and Institutions of Money market - Call momey markets - Treasury Bill Market - Commercial Bills Market - Markets for commercial paper and certificates of Deposits - The discount market - Market for finacial Guarantees - Role of PBI.

UNIT-III

Capital market- corporate securities and Government securities - Primary and Secondary markets - Different kinds of issues and instruments - Managing public issues- Guidelines for capital issues - Secondary market - Role of operations of stock exchange in India. Recent trends in money Market and capital market in India - Role of SEBI.

UNIT-IV

Forward Contracts: Future Contracts : Other Derivative Secutities : Types og Traders ; Future markets and the use of Fututes for Heding ; Forward and Future Prices ; Interest Rate Futures.

UNIT-V

Swaps : Options Markets : Properties of stock option prices ; Trading Strategies involving options ; Black Scholes option model : Binomial Model ; Option on stock Indices - Currencies of Futures - Derivatives Market in India.


SUGGESTED READINGS :

1. L.M. Bhole, Financila Institutions and Markets.
2. Houghton, Financial Intermediaries : An Introduction.
3. Avadhani, V.A Studies in Indian Financial System.
4. Verma, J.C, A manual of Mechant Banking.
5. John C.Hull, Options, futures and other derivatives : Pearson Education Publiches.
6. Vasant Desai, Indian Financial System.
7. Swaps , Red Head , Financial Derivatives : An Introduction to Futures, Forward , Options and Prentice Hall of India.
8. R.M. Srivastava Management of Indian Financial Institutions, Himalaya publishers, Mumbai.
9. H.R. Machiraju, Merchant Banking, Now Age International.

 

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MBA II - SEMESTER III
HR 3-1 :INDUSTRIAL RELATIONS

UNIT-I

Industrial Relations : Scope and Significance - causes and consequences of industrial disputes - Recent trends in Industrial Relations.

UNIT-II

Trade - Unions : Trade union Structure and movement in India - Chanding role in the context of liberalization - Trade Union Act, 1926 - Employers organizations.

UNIT-III

Promotion of Harmonious Relations - Machinery for prevention and settlement of industrial disputes - Industrial Disputes Act 1947 - Condiliation Arbitration and Adjudication - Code of Deiscipline.

UNIT-IV

Grievances and Discipline : Grievances Reddressal machinery - Discipline in industry - Measures for dealing with indiscipline.

UNIT-V

Collective Bargaining (CB) - Prerequisites -CB practices in India - Participative Management Forms and Levels - Schemes of workers 'participation in management in India.

SUGGESTED READINGS :
1. Arlun Monappa - Industrial Relations - Tata McGraw Hill, New Delhi.
2. Virmani, B.R. Partcipative Management Vs. Collective Bargaining . New Delhi, Vision Books, Sidney & Webb, Beatrice, Industrial Democracy, Melbourne, Longman.
3. Ramaswamy, E.A. The Rayon Spinners The Strategic Management of Industrial Relations, New Delhi, Oxford University press.
4. Mamloottam, K.Trade Unionism, Myth and Reality, New Delhi, Oxford University Press.
5. Ghaiye, B.R. Law and Procedure of Departmental Enquiry in Private and Public Sector, Lucknow, Eastern Law Company.
6. Srivastava S.C. Industrial Relations and Labour Law, New Delhi, Vikas.
7. Cowling and James, The Essence of Personnel Management and Industrial Relations, Prentice Hall of India.
8. Barry D,Reece and Rhonda Brabndt. Effective Human Relations in Organisations, All India Publishers and Distributors, Chennai.

 

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MBA II - SEMESTER III
HR 3-2 : LABOUR LEGISLATION

UNIT -1:
Labour Legislation : Concept and scope -Priciples of Legislation
Classification of Labour Laws -Evolution of Labour Legislation in India.

UNIT -2:
The Factories Act , 1948 - Rules and Working of the Act - Industrial
Employment ( standing orders) Act , 1946, Legislation regarding mines
And Plantations.

UNIT - 3:
The Workermens Compensation Act, 1923 - Payment of Wages Act, 1936,
Minimum Wages Act,1948 , Payment of Bonus Act,1965:

UNIT-4:
ESI-Act, 1948, The Employees Provident Act , 1952 , Maternity Benefit Act
1961, Payment of Gratuity Act, 1972.

UNIT-5:
Labour Administration : Nature and Scope -International Labour Organisation
And its influnce on Labour legislation in India.


SUGGESTED READINGS:

1. Misra S.N. - Labour and Industrial Laws , Central Law Publications,
Allahabad.

2. Srivastava , IR & Labour Laws.


 

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MBA II - SEMESTER III
MM 3-2: MANAGEMENT OF ADVERTISING

UNIT-I

Role of Advertising in the promotional mis- Types and purpose of Advertising- Major decisions in Advertising - Advertising objectives - Process of Communication in Advertising - Integrated Marketing communication(IMC)- Economic, social and Ethical aspects of Advertising - Challenges and Opportunities in Advertising.

UNIT-II

Consumer Behaviour and Audience Analysis in Advertising - Media planning - Media Mix decisions - Developing media strategy - Creative strategy and copy writing - Different types of Appeals- Layout design.

UNIT-III

Advertising Budgets - Methods of formulating Advertising Budgets - Advertising, Research - Evalution of Advertising Effectiveness - Advertising agencies - Trends in Indian Advertising.

UNIT-IV

Direct response Advertising - Home shopping - Direct Mail - Catalogs - Telemarketing - Internet Advertising - Business to Business Advertising - Industrial Advertising - Government Advertising - Trade Advertising- professional Advertising - International Advertising - The Global perspective - Approaches to International Advertising campaign - Special International consideration - culture - customs - law and regulations - resistance and rejection.

UNIT-V

Advertising Agencies - Features and functions, Process of Ad designing, Selection of Ad Agencies in India and their performance.

SUGGESTED READINGS :
1. William Wills, John Burnett and Sandra Mriarty, Advertising Principles and Practice, 5th edition, Pearsons Education;
2. Advertising, John.S.Wright, Wills L.winter Jr and Sherliya K. Zeigler, Tata McGraw Hill.
3. Manendra Mohan, Advertising Management concepts and cases, Tata McGraw Hill.
4. Rajeev Batra, John.G.Myers and David A, Aaker, Advertising Management, Prentice Hall of India.
5. A.S.A Chunawalla and K.C.Sethia, Foundation of Advertising Theory and Practice,Himalaya Publishing House.
6. jefkings, Advertising, 4th edition by pearson Education
7. William E. Arensand Courtland Bovee, Contemporary, Advertising, 5th Edition
8. S.A.Chunnawala, Advertising Sales and Promotion Management, Himalaya Publishers, Mumbai.
Frank jefkins, Advertising, Third Edition, Macmillan India Ltd.
U.C.Mathur, Advertising Management, New Age International.


 

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MBA II - SEMESTER III
MM3 - 1: CONSUMER BEHAVIOR AND CUSTOMER RELATIONSHIP MANAGEMENT

OBJECTIVE:

The Objective of their course is to develop an understanding on consumer behavior, characteristics, purchase decision-making process, customer relations and its application to marketing strategy.

Unit - I

Introduction to the study of consumer behavior - Inter Disciplinary approach: Consumer and marketing strategy - Determinants of consumer behavior profile of the Indian consumer.

Unit - II

Perception - Nature of perception - perception and marketing strategy: Motivation - Motivation theory and Marketing strategy: Personality and Emotion.

Unit - III

Attitude measurement and change: Self concept and life style marketing: influence of social and cultural factors on consumer behavior - Family, Reference groups, cross cultural variations in consumer Behavior.

Unit - IV

Consumer Decision process - problem recognition - Information search - Evaluation of Alternatives and selection - post purchase behavior - Organisational buyer behavior.

Unit - V

Consumer Relationship Management - Importance - Emerging trends in CRM - Technological tools for CRM - CRM in services - Planning and Managing CRM Program.

Recommended Books:

1. Hawkins, Best, Coney: Consumer Behavior: Building Marketing Strategy, Tata McGraw Hill Publishing Company, Eighth Edition.
2. Leon G. Schiffman and Leslie Lazer Kanuk: Consumer Behavior, Pearson Education Asia, 2002.
3. Jagadsh N. Seth, Atul Parvatirao and G. Shainesh: Customer Relationship Management: Emerging concepts tools and applications, Tata McGraw Hill Publications New Delhi 2001
4. H.Preeti Mohammed - Customer Relationship Management Vikas Publications.
5. VS. Ramaswamy and Namakumari: Marketing Management, planning Implementation and Control: Macmillan Business Books: Third Edition.



 

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MBA II - SEMESTER III
CP - 302 OPERATIONS RESEARCH

OBJECTIVE:

The course is designed to make the students familiar with the principles and techniques of O.R. and their applications in decision-making. They are also expected to use software packages.

Unit - I

Importance and scope of Operations Research - Linear Programming - graphic method - simplex method - Big-M Method - Duel L.P. and its applications. (With problem solving exercises)

Unit - II

Transportation problem - Assignment problem - Queuing theory - M/M/1 and M/M/C models and their applications. (With problem solving exercises).

Unit - III

Integer Linear Programming - Model Building exercises - Innovative use of binary variable in model building. ((With problem solving exercises).

Linear Goal Programming - Model Building exercises only. (With problem solving exercises).

Dynamic Programming - Deterministic models and their applications. (With problem solving exercises).

Unit - IV

Project Management - PERT and CPM - crash time - crash cost trade off - resource leveling and resource allocation - Non-linear programming model formulation - Graphic method of solving simple problems. (With problem solving exercises).


 

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SEMESTER - IV

CP - 401: ENTREPRENEURSHIP DEVELOPMENT



OBJECTIVE:

The objective of this course is to expose the students to the growth of entrepreneurship in developing countries like special reference to India, and to expose students to the establishing and working of a new enterprise and it's effective management.

UNIT-I:
Entrepreneurship: Significance, relevance to Indian Economy; Social context Characteristics, qualities and pre-requisites of Entrepreneurship:
Entrepreneurial Skill: Value systems.

UNIT-II:
Role of Government: Motivating and developing entrepreneurship: Role of agencies like IDBI, NIESBUD, SISI DIC etc: Role of financial institutions and commercial banks, role of entrepreneurial development institutes, Universities and other educational institutions offering entrepreneurial development programme.

UNIT-III:
Training: Designing appropriate training programme to; inculcate entrepreneurial spirit, training for new and existing entrepreneurs, Feedback and performance of trainees, entrepreneurship in ancillary industries.

UNIT-IV:
Women Entrepreneurship - Role & Importance, Profile ;of Women entrepreneur, Problems of Women entrepreneurs, Women Entrepreneurship development in India, Role of Government, Government and non-government organizations.

UNIT-V:
Organizing a small business - Project Identification: Demand analysis market potential, social cost benefit Analysis, Techno-economic feasibility of the Project Tax Planning.

SUGGESTED READINGS:
1. Prof. T.V. Rao, Entrepreneurship
2. Vasant Desai, Dynamics of Entrepreneurial Development and Management.
3. A.N. Desai, Entrepreneur and Environment.
4. Peter Drucker, Innovation and Entrepreneurial Development and Management, Himalaya Publishers, Mumbai.




 

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SEMESTER - IV

FM4.1 : SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT



UNIT-I:
Concept of investment, investment Vs speculation, security investment Vs non-security forms of investment. Investment process, Sources of investment information . Security markets- Primary and secondary - Market indices.

UNIT-II:
Return and Risk- Meaning and measurement of security returns. Meaning and types of security risks. Systematic Vs Non-systematic risk. Measurement of total risk.

UNIT-III:
Fundamental Analysis- Economy, industry and company analysis, Intrinsic value approach to valuation of bonds, preference shares and equity shares.

UNIT-IV:
Technical analysis- concept and tools of techniques analysis- Technical analysis Vs Fundamental analysis. Efficient Market Hypothesis - Concept and forms of market efficiency.

UNIT-V:
Elements of portfolio management, Portfolio models- Markowitz model, Sharpe single index model and capital asset pricing model. Efficient frontier and selection of optimal portfolio. Borrowing and lending, Portfolio revision. Performance evaluation of portfolios- Sharpe Model - Jensen's Model for PF evaluation.


Suggested Readings :
1. Donald E. Fisher, Ronald J. Jordan, Security Analysis and Portfolio Management; Prentice Hall of India.
2. S. Kevin: Portfolio Management: Prentice Hall of India.
3. J.C.Francis, Investments- Analysis & Management - Mc Graw Hill International.
4. E.J. Elton and M.J.Grober, Modern Portfolio Theory and Investment Analysis, Jobs Wikey & Sons.
5. V.A.Avadhani, Security Analysis and Portfolio Management, Himalaya Publishers.
6. V.K. Bhalla, Investment Management , S. Chand Publishers.
7. Punitavathy Pandian, Security Analysis and Portfolio Management, Vikas Publishers.


FM 4-2: MANAGEMENT OF FINANCIAL SERVICES

UNIT - I:
Financial Services: Concept, Nature and scope of Financial Services - Regulatory Framework of Financial Services - Financial Intermedianies- Merchant Banking - Definition, evolution of Merchant banking as a profession, services of merchant bankers, categorization of merchant Bankers, Merchant Banking in India - Origin and growth of Merchant Banking activity, regulation of Merchant Banking responsibilities of merchant Bankers;

UNIT-II:
Merchant Bankers and issue management - role of merchant bankers in the pre-issue and post issue activities. Underwriting of brokerage meaning, statutory provision and guidelines relating to underwriting and brokerage, statutory provision and guidelines relating to underwriting and brokerage, appointment and remuneration ;of underwriter and brokers, underwriting activity in India

UNIT -III:
Venture capital- Growth of venture capital in India - Financing pattern under venture capital- Legal aspects and guidelines for venture capital. Leasing Types of leases NBFC regulatory Framework - Hire Purchase and consumer credit.

UNIT-IV:
Credit Rating - meaning, functions of debt rating agencies, debt rating system of CRISIL, ICRA and CARE, Factoring and Forfeiting and Bill Discounting Factoring Vs. Bills discounting, types of factoring arrangements, factoring in the India context : Bill markets in India, Bill Market schemes and Bill Rediscounting scheme. Debt securitisation, De-mat services.

UNIT-V:
Mutual Funds - concept and objectives, functional and portfolio classification, organization and management, guidelines for mutual funds, working of public and private mutual funds in India.

SUGGESTED READINGS:
1.Benton E.G. Financial Intermediaries, An Introduction:
2.Edminister R.D.Financial ;Institution, Markets and Management:
3.Varma J.C. a manual of Merchant Banking
4. West lake. M, Factoring.
5. I.M.Bhole, Financial Institutions and Market.
6. N.Vinayakan, A profile; of Indian Capital Market
7. Christopher Nobes Robes Robert Parker, Comparative International accounting: pearson Education Publishers.
8. Vasant Desai, Indian Financial System.
9. V.A.Avadhani, Marketing of Financial Services, Himalaya Publishers Mumbai.

IB 4 - 2 : INTERNATIONAL FINANCIAL MANAGEMENT

Objective :
Objective of this course is to give students an in depth knowledge of the working of international financial markets.

UNIT- I:
History of International Financial System - The rise and fall of Bretton woods, Globalisation and growth of Derivatives, Crash of 1994-96 and Beyond.

UNIT -II:
Foreign exchange markets - Types of transactions quoting foreign exchange rates - spread, official, free market rates, cross rates, forward rates, organization of forex markets - Currency futures, currency options, swaps.

UNIT - III:
Foreign exchange risk - Concept, Corporate exposure management, techniques
Of exposure management ; Forecasting foreign exchange rates - factors effecting -
Socio, political, technical, Tax treatment of foreign exchange gains and losses.

UNIT - V:
International Banking, Country risk management, features of international Bonds, New instruments in International Capital markets, International Portfolio diversifications,
International Transfer Pricing.


SUGGESTED READINGS:

1. Ailber, R.Z. Exchange Risk and Corporate International Finance, London, Macmillan, 1978.
2. Luca Comellus Trading in the Global Currency Markets, N.J, Prentice Hall, 1995.
3. Sutton, W.H. Trading in Currency Options, New York Institute of Finance, 1987.
4. Bhalla, V.K. International Financial Management, Anmol, New Delhi, 2001.
5. Bhalla, V.K. - Managing International Investment and Finance, Anmol, New Delhi.
6. Buckley, Adrian, Multinational Finance, Englewood Cliffs, Prentice Hall, 1996.
7. Johnson & Glaccotto, Options and Futures, St. Paul West, 1995.
8. Shapiro, Alan C, Multinational Financial Management, Prentice Hall India, New Delhi.



 

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SEMESTER - IV

HR - I : HUMAN RESOURCE PLANNING AND COMPENSATION MANAGEMENT



UNIT - I :
HR Planning : Concepts and Objectives, Macro and Micro Perspectives, Benefits of HRP, Problems in HRP, Cost Contribution Analysis in HRP.

UNIT - II :
Areas of HR Planning - Demand - Supply forecasting, Estimating net HR requirements, Action Plan for Redeployment, Redundancy and Retrenchment ; Forecasting Future Supply from all sources, Action Plan ; Control & Review Merhanism - career planning and counseling.

UNIT - III:
HRP at different levels and Sectoral Planning : Industrial sector - Service sector Agriculture sector, Organising Human Resource Planning.

UNIT -- IV:
Compensation Management - wage concepts and wage theories, wage differentials policy, Wage structure, wage fixation, wage payments, Executive remuneration, wage fixation institutions in India.

UNIT - V:
Fringe Benefits, Reward Systems, Retirements Compensation, wage incentives, productivity linked incentives, Bonus, employee welfare.

SUGGESTED READINGS:

1. Greenhaus, J.H. Career Management, New York, Dryden.
2. Thomson, R and Mabey, C. Developing Human Resources, Oxford, Butterworth Heinemann.
3. Micton, Rock, Handbook of Wags and Salary Administration.
4. Henderson, Richard L Compensation Management : Rewording Performance, Englewood Cliffs, Prentice Hall Inc.
5. Blanchard & Johnson, Management of Organizational Behaviour : Leading Human Resource 8th Edu., Prentice Hall of India.


HR 4- 2 : HRD - STRATEGIES AND SYSTEMS


UNIT - I:
Concepts, Principles and Challenges of HRD, Importance of HRD at organizational level and national levels - methods of HRD at organizational and national levels.

UNIT - II:
HRD systems - Performance appraisal - Potential appraisal - Career Planning and development - Counselling - Organization Development.

UNIT - III:
Employee training - objectives and techniques : learning principles, patterns, characteristics and problems ; theories of learning ; Executive/Management Development - Importance and techniques ; Essential ingredients of a Management Development Programme.

UNIT - IV:
HRD in private sector, Organisational Change, HRD Strategies in Organisations, HRD and Indian Ethos.

SUGGESTED READINGS:

1. Lynton, R. Pareek, U . Training for Development, New Delhi, Vistaar.
2. Rae, L. How to Measure Training Effectiveness, Aldershot, Gower.
3. Srinivas R.K. Strategic HRD. Prentice Hall of India, New Delhi.
4. Rao. T.V. et.al. Alternative Approaches & Strategies of Human Resource Development, Jaipur Rawat.
5. David A. Decenzo and Robbins, Personnel/Human Resource Management, Prentice Hall of India, New Delhi.
6. Pareek, U. etc. Managing Transaction : The HRD Response , New Delhi, Tata McGraw Hill.
7. Kandula Srinivas, Strategic Human Resource Development, Prentice Hall of India.
8. Christopher Maabey, Graema Salaman and John Storey, Human Resource Management - A Strategic Introduction , Blackwell Publishers, U.K.


HR 4 - 3 : GLOBAL HRM


UNIT - I:
Globalisation context - strategy - structure and process of globalisation - HRM
- International Perspective the Internet Economy - HRM and IT.

UNIT - II:
HR policies and practices at Global levels ; cross - national difference - cross
Cultural influences - International Recruitment and Selection processes.

UNIT - III:
HRD in the international context - challenges of international HRM ; Expatriate Training - Developing Global Managers.

UNIT - IV:
Compensation Management : International compensation - Methods and practices of Compensation in Global assignments.

UNIT - V:
Industrial Relations at Global Levels : IR scenario in global organizations - IR policies and practices and practices Legal Frameworks - Tus at international level.


SUGGESTED READINGS :

1. Anne-Wil Harzing & Joris Van Ruyoss eveldt (eds.), International Human Resource Management - Sage Publications, New Delhi.
2. H.John Bernardin and Joyce E.A. Russell, Human Resource Management, McGraw Hill, New Delhi.
3. Peter J. Dowling et.al, International HRM.
4. Heing Weihrich and Harold Koontz, Management - A Global Perspective, McGraw Hill, New Delhi.
5. Christopher Mabey, Greeme Solaman and John Storey - Human Rewource Management - A Strategic Introduction, Blackwell Publishers, U.K.
6. Biswajeet Pattanayak, Human Resource Management, PHI, New Delhi.
7. C.S. Venkata Ratnam, Globalization and Labour Management Relations, Sage New Delhi.
8. Rao T.V., HRD Audit, Response Books, New Delhi.
9. Venkata Ratnam C.S. & Srivastava, B.K, Personnel / Human Resource Management, Tata McGraw Hill, New Delhi.
10. Monappa Arun & Mirzas Saiyadin, Personnel Management, Tata McGraw Hill, New Delhi.



 

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SEMESTER - IV

MM 4 - 1 SALES AND DISTRIBUTION MANAGEMENT



Unit - I

Modern trends in Sales Management - Inter Departmental Relations Organization of Sales Department.

Unit - II

Analysis of Market Potential - Sales potential - Sales Volume Forecasting sales - Sales budgets - Time and Territory management - Sales Quotas (Cases to be discussed).

Unit - III

Recruitment - Selection and Training of Salesmen - Motivation of Salesmen - Salesmen's compensation plans - performance evaluation of Salesmen - Sales control Research (Cases to be discussed).

Unit - IV

Distribution Management : Marketing channels - Structure and functions - channel design, implementation and Selection of Middlemen - Financial and Non Financial incentives to channel members - performance Evaluation of Channel members (Cases to be discussed).

Unit - V

Channel conflicts - Reasons, Managing channel conflicts - Logistics - Need for integrated logistics - Reaons for emergence of Logistic - Key activity centers - logistics mission - total system perspective for logistics - supply chain management - Issues influencing supply chain management.

Suggested readings:

Richard R.Still, Edward W. Cundiff and Norman. A.P. Govani, sales Management Decisions, policies and Cases, 5th Edition Prentice Hall of India.
Witham, C.Mondrief and Shannon.H.Shipp. Sales Management, Strategy, Technology, Skills, By Addision Wesley.
Eugene.M.Johnson, David.L.Kurtz and Eberhard.E.Scheuing, Sales Management, Concepts, Practices and Cases by McGraw Hill International.
Anne. I. Coughlan, Erin Anderson , Louis. W. Stern and Adel.L.ELAnsary Marketing channels, 6th Edition, Pearson Education.
Satish.K.Kapoor and Purva Kansal, Marketing Logistics, A Supply - Chain Approach by Pearson Education.
MM 4 2: MARKETING OF SERVICES

OBJECTIVE:

The objective of the course id to develop insights into the merging trends in service and to develop distinctive managerial skills for service organization and management.

Unit - I

Importance of services marketing - Distinction between goods and services - Service characteristics - The service triangle - Reasons for growth of services sector - Services sector in India.

Unit - II

Consumer Behavior in services - Services market segmentation service Demands management, planning for services marketing - Service marketing mix.

Unit - III

Service design and positioning - The basic service package, New Service development - Service blue printing - Service positioning: Service quality management - SERVEQUAL (Gap analysis) - total quality services marketing.

Unit - IV

Delivering service though intermediaries - customer roles in service delivery - managing demand and supply: printing of service - pricing methods and strategies: Physical evidence of service - role and types of service scrapes - service scrape effects on behavior.

Unit - V

Internal marketing - Importance and strategies of Internal Marketing: External marketing - Role of Advertising, personal selling and other promotional elements - Managing promises and consumer expectations.

Suggested Readings:

1. Valarie A. Zethaml & Mary Jo Bitner: Services Marketing, McGraw Hill Publishing Inc.
2. Christopher lovelock: Services Marketing, Pearson education.
3. Christian Gronross: Services Management and Marketing, Mc Millan Inc.

MM6 - 1: GLOBAL MARKETING

Objective: The basic objective of this course is to acquaint the student with environment. Procedural. Institutional and decisional aspects of global marketing and its management.

Unit - I Emergence of Global Markets and evolution of Trans National Companies - The
Global Marketing Environment - Economic, Social & Cultural, Political and
Regulatory Environment.

Unit - II Global Marketing Research - Market selection - Basic Modes of Entry - Market
segmentation, Targeting and positioning strategies.

Unit - III Global Marketing strategy - Entry Expansion strategies - Strategic Partnerships
- Competitive Analysis and Strategy.

Unit - IV Designing Global Marketing Programmes - Product and pricing Decisions -
Global Marketing Channels and Physical Distribution - Global Promotion - mix.

Unit - V Managing Global Marketing Programmes - planning, Organizing, Implementing
and monitoring Global Marketing Effort.

Suggested Books:

1. Warren J. Keegan "Global Marketing Management". Prentice Hall of India/Pearson Education Asia.
2. Masaaki Kotabe and Kristian Helsen, "Global Marketing Management", John Wiley & Sons (Asia) Pvt. Ltd.
3. Philip R. Cateora & John L. Graham, "International Marketing" Tata McGraw Hill.
4. J.Johnson, "Global Marketing: Foreign Entry, Local Marketing and Global Management", Tata McGraw-Hill.
5. Susas p. Doughles and C Samuel Craig, " Global MarketingStrategy", McGraw Hill.
6. Jean Pierre Jeannet & Hubert D. Hennessey, "Global Marketing Strategies Jaico Publishing House. Inc.



 

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EXTRA

IT -1: ELECTRONIC COMMERCE



UNIT -1:
Introduction to E-Commerce Electronic commerce - Frame Work, Anatomy of E-Commerce Applications, E-Commerce and Consumer Applications, E-Commerce and Organizational applications.

UNIT-II:
Internet as Network Infrastructure Internet Technology-History, architecture and Components, Internet-Governance Overview of the Internet applications, ISPe, ISPe in India. Introduction to WWW and Web Technology, recent extensions and clients, E-Commerce and WWW.

UNIT-III:
E-Commerce Applications & Payment System:
a) E-Commerce Applications
i) Consumer oriented Applications (B2C)- Mercantile Process Model, Consumer's perspective-Merchants perspective
ii) Business-to-Business Applications or inter organization Commerce (BQB). An overview of Inter organization E-Commerce, EDI-EDI application on business EDI-legal, Security Privacy issues.
iii) Other E-Commerce Applications- SCM(Supply Chain Management), JIT(Just in Time).
b) Electronic Payment System:
Type of Payment System: Digital Token, Smart Card, Credit Card, design Payment, Issues pertaining to authentication, security and privacy, Risks in e-payment system.

UNIT -IV:
E-Commerce - Policies and Legal Framework in India: Overview of key legal and policy issues rendering electronic commerce, issues such as privacy content selection rating and IPR, Legal Frame Work in India for E-Commerce.

UNIT-V:
E-Commerce and other issues:
a) Advertising and Marketing on Internet - Information based marketing, advertising on the Internet and market research.
b) Consumer Research and Resource Discovery: Discovery paradigms, Information search and retrieval, E-Commerce catalogs or directories, Information filtering.
c) Corporate Digital Library Document Library: Types of Digitals Documents, Issues behind document infrastructure, corporate data Warehouses.

SUGGESTED READI NGS:
1. Ravi Kalakota & Andrew B.Whinston."Frontiers of Electronic Commerce - Indians Represent - 1999, Addieon Wesley layout (Printed & bound by Thomeon Press(India Ltd.)
2. Ravi Kalakota & Marcia Robinson,"E-Business - A Road Map for Success", India Reprint 2000. Addson Wesly Long Man Inc Pearson Education.
3. Koaur, Understanding Electronic Commerce, Prantice Hall - 2001.
4. Whitely, David E-Commerce, Strategy technicques and applications Information system Series, Tata McGraw Hill -2000.
5. Green stein & Feirman, " Electronic Commerce - security, Risk Management and control" Tata McGraw Hill - 2000.
6. Brenda Kisnan, Managing your E-Commerce Business, Prentice Hall India Pvt Ltd 2001.
7. Keinan, Managing Your E-Commerce Business, 2nd Ed., Prentice Hall of India.
8. Trapper, E-Commerce Strategies, Prentice Hall of India.
9. Napier, Creating a Winning E-Business, Vikas Publishers.




 

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EXTRA

IT 4-3: ENTERPRISE RESOURCE PLANNING

OBJECTIVE:
"To make the students able to participate in planning and implementation of advanced enterprise-wide systems and technologies in their career.

UNIT -I:
Enterprise Resource Planning: Evolution of ERP-MRP and MPR-II problems of system islands - need for system integration and interface-early ERP Packages - ERP products and Markets - opportunities and problems in ERP selection and implementation.

UNIT -II:
ERP implementation identifying, ERP benefits team formation - Consultant intervention - Selection. ERP Process of ERP implementation - Managing in IT organization - Preparing IT infrastructure - Measuring benefits of ERP Integrating with other systems.
UNIT - III:
Post ERP: Modules in ERP: Business Modules of ERP Package ; Reengineering Concepts ; The emergence of reengineering concept - concept of business processes - identification of re-engineering need preparing of re-engineering - Implementing change - change management - BPR & ERP.
UNIT - IV:
Supply Chain Management: The concept of value chain differentiation between ERP and SCM for customer focus - need and specificity of SCM-SCM scenario in India - products and markets of Sehl - issues in selection and implementation of SCM solutions.
UNIT -V:
CRM solutions, E-Business: Introduction to 1 - Net technologies - Evolution of E-Commerce, EDI and E-Business - business opportunities - basic and advanced business models on internet - internet banking and related technologies - security and privacy issues - technologies for E-Business, Future and Growth of E-Business.

SUGGESTED READINGS:

1. Alexis Leon, Enterprise Resource Planning, Tata McGraw Hill, 1999.
2. Hammer, Micheal and Jaints Chamby, Reengineering the Corporation,1997.
3. Leon, Alexis, Countdown 2000, Tata McGraw Hill.
4. Ptak, Carol A. & Eli Schragenheim ERP, St.Lucie, Press, NY, 2000.
5. Vinod Kumar Garg and N.L. Venkata Krishnan, Enterprise Resource Planning,Prentice Hall India Pvt.Ltd., 2001.
6. Garg & Venkatakrishnan, ERPWARE - ERP Implementation and Framework, Prentice Hall of India.


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EXTRA

 

IB 3-1 : EXPORT-IMPORT MANAGEMENT

OBJECTIVE:
The primary objective of the course is to expose the participants to the varied aspects of
Export-Import Management so as to enable them to plan and organize the Export-Import
Operations economically , effectively and efficiently through the application of management techniques.

UNIT-1:
World-Trade: Director and Composition of World Trade , direction and composition of India's Foreign Trade - Role of Banks and other institutions in India's Foreign Trade.

UNIT -2:
Export Policy - Faculties and Restrictions: Significance of Exports &Import to Nation's
Progress ; Export potential of services - Export potential of service commodities ; Textiles , agricultural products , marine products , floticulture , Ready made garments ,
Engineering goods , leather products , Gems & Jewellery ; Export prospects in various
Countries.
UNIT-3:
Export Management: Export finance and credit : EOUs, EPZ/SEZ/FTZ-Role and significance -Export Trading Houses - Star & Super Star Trading Houses ; Export
Incentives ,Export potential of Services.

UNIT -4:
Import Planning: methods of Import procurement - global tendering , limited tendering,
Negotiated procurement , long term contracting ; foreign exchange regulations relating to Import ; Import finance - instruments of financing , related procedures ; customs clearance.

UNIT -5:
Risk Management: Identification and analysis of risk in import operations , management
of risk - transit risk,exchange risk. Risk in export operations , credit risk , Bank guarantees , Quality control.





 

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EXTRA

IB 3 -2 : EXPORT - IMPORT PROCEDURES AND DOCUMENTATION



Objective :
The objective of the course is to acquaint the students with the procedures and documentation formalities relating to export - import transactions.

UNIT -I :
Documentation : Export _ Import controls ; types and characteristics of documents;
Need for documents ; Role of documentation in facilitating/restricting exports and imports.

UNIT -II :
Export documents : Nature of export contract main elements of an export contract :
INCO terms - significance: features Letter of Credit : Process of opening and advising L/C : UCPDC - Major clauses.

UNIT-III :
Export Credit Risk : Export Credit Risk Insurance - concept , Importance : Role of
ECGC : Covers by ECGC- standard policy , specific policies , financial guarantees,
Special schames : Risk coverage - political and commercial risks.

UNIT-IV :
Marine insurance : Concept -Significance in export import mgt ; prerequisites ;
Types of insurance, coverage.

UNIT-V:
Import procedures : provisions relating to import of capital goods , customs clearance
For import cargo, purchases contracts - basic elements , import licencing.

SUGGESTED READINGS :

1. Export -Import policy : Ministry of Commerce ,govt. of India.
2. handbook of Export Import procedures : Ministry of Commerce , Govt. of India,Vol .I&II.
3. Ram, Paras - Export , What , Where and How : Anupam Publications , New Delhi.
4. mahajan, M.I- Do it yourself : snow white publications, Mumbai.





 

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EXTRA

IB 4 - 1 : GLOBAL MARKETING RESOURCE



Objective:
The Course in Global Marketing Research aims at introducing the students to concept of global marketing research and techniques for it.

UNIT - I:
International Marketing Environment : Characteristics, stages of internationalization, strategies for market entry, international product life cycle, standardization and customization, mass customization.

UNIT - II:
Significance of global marketing research, role of information, dynamics of changing environment, difference between domestic and international marketing research.

UNIT - III:
Global Marketing Research - process and problems ; sources of data primary and secondary sources, methods of data collection, sources of errors in global marketing research.

UNIT - IV:
Research on export market potential ; different stages, problems - identification of products of exports ; evaluation of export markets performance.

UNIT - V:
Research on global pricing and promotion ; competitive pricing decision, global promotional activities, selection of channels ; cross cultural research.

SUGGESTED READINGS:

1. Warren J. Keegan, Global Marketing Management, 1995, Prentice Hall of India Pvt. Ltd. New Delhi.
2. Susas P. Douglas & C. Samuel Craig et.al. International Marketing Research. 1995. McGraw Hill, New Delhi.
3. Luiz Moutinho & Martin Evans, Applied Marketing Research, 1992, Addison Weslay, Harlow.
4. Paul A. Herbig, Handbook of Cross-cultural Marketing, 199, Jaico, Mumbai.
5. Donald R. Lohmann et.al., Marketing Research : 1997, Addison - Wesley, Massachusetts.
6. Thomas C. Kinnear & James R. Taylor, Marketing Research : An Applied Approach, 1996, McGraw Hill, New York.
7. P.K. Vasudeva - International Marketing, Excel Books, 2000
8. Jean Pierre Jeannett & Hurbet D. Henessey, Global Marketing Strategies, Jaico Publications, 1999.





 

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EXTRA

IB 4 - 3 : INTERNATIONAL TRADE LOGISTICS



Objective :
This aim of the course is to expose the students to fundamentals of logistics as applied to international business.

UNIT - I:
Marketing logistics : Concept, significance and objectives, relevance of logistics in international business ; system elements ; key logistic functions. Supply Chain Management : Principles of SCM ; difference between SCM AND Logistics; SCM for improved customer service and enhanced global competitiveness.

UNIT - II:
International transportation : International transport system, choice of mode -
Rail, Road, Air and Sea - Evolution and perspectives of Indian Shipping industry ; Problems UN convention on shipping, Freight structure and practices; Linear operations : Tramp operations charactering principles and practices.
Air transportation advantages; Carrier - consignee liabilities, total cost concept.

UNIT - III:
Ware housing : Inventory management - concepts and applications Significance and types of ware housing facilities ; total cost approach . Containerisation : CPS and inland container depots, dry ports, multi modal transportation and CONCOR ; problems and prospects.

UNIT - IV:
Role of Ports : Port organization and management responsibilities of Port Trust, Growth and status of Ports in India, Carriage of goods - legal aspects : Port pricing.

UNIT - V:
Role of Intermediaries : Shipping Agents ; C & F Agents, Ship owner and Shipper consultation arrangements ; Stevedors and Long shoreman - Freight Forwarders ; Cargo booking centers ; Terminal operations.


SUGGESTED READINGS:

1. Douglas M. Lambert, James R. Stock, Strategic Logistics Managements, McGraw Hills, 1999.
2. Coyle, Barle, Langley Jr. West, The Management of Business Logistics : West Publishing Co., 1996.

3. B.S. Sahay, Supply Chain Management in the twenty first century Macmillan, 2000.
4. B.S. Sahay, SCM for Global Competitiveness , Macmillan.
5. M.S. Ram, Shipping, Asia Publishing House.
6. J. Bes Baker & Howard Ltd., Chartering and Shipping terms : Volume I.
7. Dr. H.B. Desai, Indian Shipping Perspectives, Anupama Publications.
8. Use of Maritime Transport Volume one P: ESCAP, UN.
9. Sydney Gilman, The Competitive Dynamics of Container Shipping.
10. G. Raghuram et.al. Shipping Management : Cases and Concepts.






 

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EXTRA

IT 4-3: ENTERPRISE RESOURCE PLANNING



OBJECTIVE:
"To make the students able to participate in planning and implementation of advanced enterprise-wide systems and technologies in their career.

UNIT -I:
Enterprise Resource Planning: Evolution of ERP-MRP and MPR-II problems of system islands - need for system integration and interface-early ERP Packages - ERP products and Markets - opportunities and problems in ERP selection and implementation.

UNIT -II:
ERP implementation identifying, ERP benefits team formation - Consultant intervention - Selection. ERP Process of ERP implementation - Managing in IT organization - Preparing IT infrastructure - Measuring benefits of ERP Integrating with other systems.
UNIT - III:
Post ERP: Modules in ERP: Business Modules of ERP Package; Reengineering Concepts; The emergence of reengineering concept - concept of business processes - identification of re-engineering need preparing of re-engineering - Implementing change - change management - BPR & ERP.
UNIT - IV:
Supply Chain Management: The concept of value chain differentiation between ERP and SCM for customer focus - need and specificity of SCM-SCM scenario in India - products and markets of Shell - issues in selection and implementation of SCM solutions.
UNIT -V:
CRM solutions, E-Business: Introduction to 1 - Net technologies - Evolution of E-Commerce, EDI and E-Business - business opportunities - basic and advanced business models on internet - internet banking and related technologies - security and privacy issues - technologies for E-Business, Future and Growth of E-Business.

SUGGESTED READINGS:

1. Alexis Leon, Enterprise Resource Planning, Tata McGraw Hill, 1999.
2. Hammer, Michael and Jaints Chamby, Reengineering the Corporation,1997.
3. Leon, Alexis, Countdown 2000, Tata McGraw Hill.
4. Ptak, Carol A. & Eli Schragenheim ERP, St.Lucie, Press, NY, 2000.
5. Vinod Kumar Garg and N.L. Venkata Krishnan, Enterprise Resource Planning, Prentice Hall India Pvt.Ltd., 2001.
6. Garg & Venkatakrishnan, ERPWARE - ERP Implementation and Framework, Prentice Hall of India.





 

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EXTRA

IT 3 - 2: RELATIONAL DATABASE MANAGEMENT SYSTEMS



UNIT - I:
a) Database Concepts and Data modeling :
b) Introduction & Overview - Client/Server Technology 3 tier architecture, data
Modeling, relational, hierarchical, network, object oriented, introduction to disturbed databases.
UNIT -II:
a) Relational Database Design
Functional dependencies : normal forms, integrity conzfraintz, domain, referntial integrity, codd's rules.
b) SQL & Other Relational Languages:
c) Elementary operations, set operations, aggregate functions, null values, nested subqueries, derived relations, views, joined relations, DDI , embedded SQL, QBB,QUEL.
UNIT-III:
Transaction Processing Transaction concepts, states, atomicity, durability, Serislizability, isolation, transaction definition in SQL. Concurrency ;control, locking, deadlock, handling recovery systems log based shadow paging.
UNIT-IV:
a) Distributed databases:
Distributed data storage, network transqarency, distributed query processing, commit protocols, concurrency control deadlock handling.
b) Intorduction to Spacial databases:
Data analysis, data mining, data warehousing, spatial and georgraphical, multimedia database; mobility and personal database. Distributed information system. The World Wide Wed
.
UNIT-V:
Oracle- Introduction: SQL-SQL commands for data definition & data manipulation, views - procedures - indexing. P/L/SQL, Form design process, triggers,
SQL report writer - SQL menus .

SUGGESTED READINGS:
1. Abraham Sllbershatz, Henry F.Korth & S. Sudarshan - Database System Concepts, Mc Graw Hill - 1999.

2. C.J Date - An Introduction to Database System: Addison Wesley -1995.
3. Page, Jr, Special edition Using ORACLE 8/8I, prentice Hall - 1999
4. LEMME & Colby Implementing and Managing Oracle Databasses, Prentice Hall-1995
5. Hansen & Hansen, Database Management & Design, Prentice Hall -1996
6. Geerald V.Post, Database Management Systems, Tata McGraw Hill,2002.
7. Mc Faddenm Hoffer and Prescott, Modern Database Management.

8. Raman A.Mata- Toledo & Cushman, Fundamentals of Relational Databases, Schanm outline series, Mc GrawHill.
9. Pannerselvan, Database Management Systems, Prentice Hall of India.
10. Leon & Leon, Database Management Systems, Vikas Publishers.
11. Richard T.Watson, Data Management (Databases & Organisations), John Wiley & sons (Asia) Pvt.Ltd.


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EXTRA

IT 4-2: SECURITY AND CONTROL INFORMATION SYSTEM



OBJECTIVE:

The objective of the course is to familiarize the participants with the security and control system use in the business world.

UNIT - I:
Introduction to Security: Need for security and control, Risks to information system data and resources, Definitions of Information security, Computer crimes and virus, internal control.
UNIT - II:
Types of security: Physical Security; Threats to security, Physical access, Fire and theft protection, Environmental hazards, Logical security: Threats to security, Access control - identification, Authentication, Authorisation Password Control and management Access control software.

UNIT - III:
Data security: Threats to security, Access controls, Back-up and recovery strategies, Data input/output control Data encryption, Telecommunication security; Physical security, Logical Access security; Dial-in access security; Network management control, Authentication protocols, Internet/internet/extranet security.

UNIT-IV:
Computer Configuration and Operation Security: Hardware/Software security; start-up/Shut down procedures, Journals, Back-up/recovery strategies.
UNIT -V:
Personal Security: Threats Security, Protection from people, Protection of employees; Security Planning; Risks and Security Policy; Security management, Business continuity planning, Security audit.


SUGGESTED READINGS:

1. Ron Weber, EDP Auditing
2. Stephen Cobb, PC and LAN Security.
3. Michel E.Kabey, Enterprise Security - Protecting information assets.
4. Miora, Enterprise Disaster Recovery Planning.
5. Computer Security for Dummies.
6. Derek Atkins et.al, Internet Security.






 

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EXTRA

UT 3-1: SYSTEM ANALYSIS AND DESIGN



OBJECTIVE:
This course is aimed at developing an appreciation of Analysis and Design of computer based commercial data processing systems.


UNIT - I

Overview of Systems Analysis and Design : Software applications today - the changing scenarious - Introduction of different methodologies and Structured System Analysis - problem identification - requirement analysis : tools and techniques - feasibility analysis - Operational, Technical Feasibility - details of SDLC approach





 

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EXTRA

TM4.1 : TRAFFIC SAFETY MANAGEMENT



UNIT-I:
Traffic Safety-Meaning, need, and significance. International Overview of Road Safety-Road Accident Scenario in India. Traffic Safety Indices-Traffic Safety Forecast.

UNIT-II:
ACCIDENT as a Multi Factorial Phenomenon- Road Accident Data Recording Data Recording, Urban Safety Diagnosis- Accident Black spot Investigation: Human Behaviour and Road Safety. Communication with Road Users. Motivational Approach to Modify Driver Behaviour - Driver Training and Testing, Road Safety Education at Schooling.

UNIT-III:
Vulnerable Road Users (VRUs)- Two Wheelers, Bicyclists and Pedestrian Safety -Crash Prevention and Vehicle Factors. Accident Costing Methodologies, Traffic Calming; Principles and Applications. Traffic Safety Knowledge Levels of VRUs.

UNIT-IV:
Injury Prevention- Biomechanics- Injury as a Health Problem Post- Injury management- Pre Hospital Care- Hospital Care - Strategies for Reducing Traffic Injury.

UNIT-V:
Institutional Organization for Road Safety- Road Safety Management National to Level Road Safety Policy.

Suggested Readings :
1. Leonard Evans & Richard C.Sehwings : Human Behaviour and Traffic Safety.
2. D. Panduranga Rao & B. Mohan Venkat Ram : Urban Road Safety.
3. G.M. Trical, I.R. Johnston & B.J.Campbell etial : Reducing Traffic Injury- a Global Challenge.
4. Dinesh Mohan : Proceeding of International course on Prevention and Control of Traffic Accidents and Injuries : Transport Research Laboratory (TRL) Towards Safer Roads in Developing Countries - A guide for Planners and Engineers.







 

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EXTRA

TM4.2 : TRANSPORT MANAGEMENT



UNIT-I:
The Function of Transport Management, meaning scope and significance : Management Planning and Control Systems in State Road Transport Undertakings (STUs): Performance evaluation in STUs, Management Information Systems (MIS) in Road Transport undertakings.

UNIT-II:
Performance Budgeting in Road Transport Undertakings ; Economics of Bus Operations, Route Profitability, preventive fleet maintenance, scheduling of buses; Crew scheduling, productivity concept to improve crew and vehicle utilization.

UNIT-III:
Route Planning in Urban, Sub-Urban and Mofussil Areas ; Management and maintenance of bus stations aspects relating to privatization and deregulation , BOT, BOOT, BOLT etc. Transport and its relation to Remote Sensing- Transport planning through remote sensing- Role of ISRO, NSRA in Transport Planning.

UNIT-IV:
Management of Indian Railways; Air Port Management; Management of Ports - Privatization of Transport Sector- Merits and Demerits.

UNIT-V:
Internationalization of Transportation - Transportation in SAARC countries.

Suggested Readings :

1. Peter White : Public Transport - its planning management and operation.
2. D.K. Kulshrestha : A Poetrait of Road Transport Management.
3. D.K. Kulshrestha: Management of State Road Transport in India.
4. Baker George, P, Germans, Havton: Case Problems in Transportation Management.
5. S.Ramanathan : Air Port Management.
6. D.P.Goyal : Management Information Systems, concept and applications
7. D.K. Kulshrestha : Transport management in India.
8. Haque & S.M. Imanuel : Management of Indian Railways







 

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EXTRA

TM4-3 : URBAN TRANSPORTATION



Objective:
The Objective of this paper is to acquaint the candidate evaluation of urban transport, dimensions, implications, challenges, policy and forecast for the 21st century.

UNIT-I:
Urban Transport, Meaning, Scope, Significance; Evolution of Urban Transport in India; Problems of Urban Transport, Challenges facing the local government agencies.

UNIT-II:
Urban Public Transport, role of various modes and means, city bus transport, role of private operations; Rapid Transit Systems, metro, tramways, sub-urban rail network, light rapid transmit (LRT) Intermediate Public Transport (IPT). Personal Transport.

UNIT-III:
Land use planning in Cities and Urban Agglomerations, Urban Transport, city, size, mobility needs, Travel characteristics of City commuters, travel pattern of women, travel characteristics of motorized transport.

UNIT-IV:
Urban Traffic and Transportation Survey- Pavement Design, Signaling, Traffic Islands.

UNIT-V:
Urbanization and industrialization, impact of migration of urban neighborhood, strategies to arrest towns; Urban Transport Policy, Urban transport scenario in the 21st century.

Suggested Readings:

1. The World Bank: Urban Transport - Sector Policy Study.
2. John W. Dickety: Metropolitan Transportation Planning;
3. Hutchinson B.G.: Principles of Urban Transport Planning.
4. Wilson F.R.: Journey to Work - Modal Split.
5. D. Panduranga Rao & K. Satya Murthy: Urban Passenger Transportation.
6. D. Panduranga Rao (Ed). : Problems of Urban Transport in India.
7. Patankar P.G.: Urban Mobility in Developing Countries.

 

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EXTRA

TM 3-1: TRANSPORT POLICY AND PLANNING



UNIT -I :
The Functions of transport characteristics ; significance and objectives. Elements of transport - classification of Roads- Dimensions and Growth.

UNIT-II :
Transport policy in India - interface of transport and econmic development - Role of
Funding Agencies in Transport Infrastructure Development - transport development
during plan periods.

UNIT- III :
Trasport planning -Meaning ,demand and need. Distribution of Passenger and Goods
Traffic among different modes , Characteristics and factors affecting demand for passenger and goods transport - Model split - Significance of O.D.Studies.

UNIT - IV :
Regional Rural Transport Planning , Rural Transport Development , Rural Accesibility
Vis-à-vis Urban transport development - economics of Rural Road bridges.

UNIT-V:
Transport Co ordination -Need ,significance ,barriers. Integration and Rationalisqation
of Transport facilities - Challenges of Emerging Trasport Technologies.


SUGGESTED READINGS :

1. Tex W. Faulks : Principles of Transport.
2. Pattrict O'Scullivan : Transport policy - an interdisciplinary Approach.
3. Mahajan V.S: Transport planning policy and development.
4. Burton M.J: Introduction to transport planning.
5. Jain J.K:Transport economics
6. Nanjundappa: tTransport policy and Planning in India.
7. D.Pandurangarao & B.Ramarao : Agriculture Commodity Transportation.
8. P.S.Satsangi & A.L Agarwal: transportation systems analysis & policy studies.
9. Planning Commission : report of steering committee - perspective planning for transport development.


 

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EXTRA

TM 3-2 : TRANSPORT SYSTEMS



UNIT-I:
Transport Development and systems concept. Structure of the Transport Industry - forms of ownership. Model characteristics - Road Transport -Street Tramways -Trolley buses -The Railway - Air -Sea -Inland water ways -pipelines.

UNIT -II:
EMERGING SCENARIO OF rural Transport -Role of Bullock carts and Bicycles - need
For Rural transport development -Logistics and Physical Distribution System.

UNIT -III :
Problems and perspectives of State Transdport Undertakings (STUs) Indian Railway system - New concepts in organizational structure . Pricing methods in Indian Railways -Financial analysis -road users cost structure.

UNIT -IV :
Economics and Inland waterways. Problems and prospects of Coastal Shipping -Indian ports and Growing challenges.

UNIT -V :
Civil aviation -Performance evalution. Challenges of privatization and Globalisation-Air Taxi operators in Open air policy.


SUGGESTED READINGS:

1. Sudarsanam padam: Bus transport in India.
2. D.Pandurangarao &K.Satyamurthy : Urban Passenger Transport.
3. R,C.,Tripati : Rural Transport and Economic development.
4. I.Johnson :The Economics of Indian Rail transport.
5. Transport research laboratory: Report ,Over seas Road notes and Manuals.
6. A.W.Nawab : Indian Air Transport.
7. S.N.Haji : Economics and Shipping.
8. .B.Desai : Current issues in Indian Shipping.
9. D.Pandurangarao :&K.Ramarao : Rural Bus Transport Operations of APSRTC.


 

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